Yes, substantially. Virtual Try-On (VTO) directly reduces checkout hesitation. According to retail reports, implementing VTO solutions can lift sales conversion rates by 20% to 90%, with an average benchmark increase of 30% to 40%. The personalized fitting room experience engages visitors, increases session length, and reduces cart abandonment.
Back to all questionsBusiness Impact
Will integrating a virtual try-on experience improve order and conversion rates?
Virtual Try-On Performance Metrics
Conversion Lift
+88%Conversion rate boost
Based on standard checkouts versus checkouts utilizing the SnapIt Try-On flow.
Return Rate Drop
-70%Average return rate reduction
Averaging 8.5% return rate with VTO compared to 28% for traditional apparel retail.
Bracketing Mitigation
1.05Avg items ordered per checkout
Virtually eliminates multiple-size purchases ('bracketing') that inflate shipping costs.
Sales Conversion Rate Comparison
Standard Storefront (No Try-On)1.8%
With SnapIt Virtual Try-On3.4% (+88%)
Apparel Return Rates (Industry Study)
Industry Standard Returns28.0%
With SnapIt Try-On Checkout8.5% (-70%)