How can e-commerce brands reduce product return rates?

Minimizing apparel returns is vital for scaling e-commerce brands, as fit and look mismatch account for over 70% of online returns. By providing an interactive try-on widget on the Product Detail Page, customers can see products draped realistically on their own photos. Studies show this addresses the 'bracket purchasing' habit (ordering multiple sizes to return later) and can decrease overall returns by 15% to 30%, with top-performing brands seeing drops up to 65%.